Though there is no specific term to define rural marketing, it encompasses everything a marketer do woo rural customers.
Unlike in urban markets, the customers are more or less homogenous in the rural areas with similar needs and aspirations.
Targeting rural consumers in rural India depends upon the geo-location that we select. Because universally India is known for its diversity in terms of languages, dialects, food habits and economic forwardness.
One size doesn’t fit all. The marketing efforts must be customised as the regional flavour. The other thing that we must look into is the technology or digitalisation which is all pervasive. Adaption to new technology and new habits is happening at the faster pace than expected. So a marketer has to observe all these dynamics though a lens and devise his plan.
There are several ways to reach a rural consumer. Some of them traditional and few of them are unconventional. If you look back into time, rural consumers were very much happy with traditional methods of communication like TV, New Paper and Radio. But with the advent of new ways of marketing, consumption of information in the rural areas has drastically changed. The line between urban and rural marketing is slowly thinning.
