Marketers in India were always fascinated by the beauty of the rural marketing methods. Out of all mediums available, across India, mobile vans are traditionally used to carry the brands on wheels at most effective costing.
In fact, both in urban and rural areas, they are the best medium used by maximum number of clients for visibility purpose.
Be it Tata Ace or a Canter, the van is branded with best design to attract rural customers and giving best possible ROI to the client. They are used to carry-out various engagement activities relevant to the brand that they carry hence imparting best product education to rural consumers.
T shaped Branding or mobile hoardings is used for all awareness related campaigns.
In rural India van activities play important role in enhancing brand visibility at least cost. LED Vans or Vans fitted with AR or VR games are the modern formats, in which rural brands are advertising. Many brands carry out theme-based van campaigns where the design of the van itself sells half of the product.
