In fact, both in urban and rural areas, they are the best medium used by maximum number of clients for visibility purpose.

Be it Tata Ace or a Canter, the van is branded with best design to attract rural customers and giving best possible ROI to the client. They are used to carry-out various engagement activities relevant to the brand that they carry hence imparting best product education to rural consumers.

T shaped Branding or mobile hoardings is used for all awareness related campaigns.

In rural India van activities play important role in enhancing brand visibility at least cost. LED Vans or Vans fitted with AR or VR games are the modern formats, in which rural brands are advertising. Many brands carry out theme-based van campaigns where the design of the van itself sells half of the product.

The post Importance of Branded Van Activity in Rural Marketing: first appeared on Rural Marketing Agency.

Apart from above mentioned industries four wheelers, two wheelers, paints, mobiles, cement, e-com, retail players etc show lot of interest in rural marketing spends.

Each industry chooses a different means to reach their target audience. The companies are establishing a strong connect with rural India and competing with each other for their share of pie.

The post Important Players in Rural Marketing: first appeared on Rural Marketing Agency.

There are primarily two reasons for this. One is increase in income levels from agriculture and allied industries because of increased opportunities. The other one is changed socio-economic situation because of many people coming into service industry and thus increasing the standard of living of the family. For example, in AP and Telangana, the software boom has facilitated many of the youngsters to get into lucrative jobs in India and abroad helping their parents to settle down economically well. This has changed the whole dynamics of rural spending patterns.

Today, you can see Mercedes or OLED TV or Fully Automated Homes in rural areas. This is the reason, marketers are after the rural markets, as the urban markets are near saturation.

The post Potential of Rural Markets? first appeared on Rural Marketing Agency.

Unlike in urban markets, the customers are more or less homogenous in the rural areas with similar needs and aspirations.

Targeting rural consumers in rural India depends upon the geo-location that we select. Because universally India is known for its diversity in terms of languages, dialects, food habits and economic forwardness.

One size doesn’t fit all. The marketing efforts must be customised as the regional flavour. The other thing that we must look into is the technology or digitalisation which is all pervasive. Adaption to new technology and new habits is happening at the faster pace than expected. So a marketer has to observe all these dynamics though a lens and devise his plan.

There are several ways to reach a rural consumer. Some of them traditional and few of them are unconventional. If you look back into time, rural consumers were very much happy with traditional methods of communication like TV, New Paper and Radio. But with the advent of new ways of marketing, consumption of information in the rural areas has drastically changed. The line between urban and rural marketing is slowly thinning.

The post What is Rural Marketing? first appeared on Rural Marketing Agency.